//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Language and gender influence...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
103,488
SME
55,417
KMU
54,902
Gender
35,026
Geschlecht
31,779
Brand management
19,254
Markenführung
18,840
Theorie
18,467
Theory
18,246
Deutschland
15,322
Relationship marketing
14,277
Beziehungsmarketing
14,237
Germany
13,398
Markenartikel
12,352
Brand image
12,102
Markenimage
11,985
Brand
11,279
USA
9,777
United States
9,177
Online-Handel
9,094
Online retailing
9,079
Klein- und Mittelbetrieb
8,583
Social Web
8,416
Social web
8,411
Customer satisfaction
7,779
Kundenzufriedenheit
7,601
Experiment
7,518
Innovation
7,232
Entrepreneurship
7,106
gender
6,962
Women
6,953
Weibliche Arbeitskräfte
6,837
Women workers
6,802
Unternehmenserfolg
6,768
Entrepreneurship approach
6,750
Firm performance
6,677
Online-Marketing
6,598
Internet marketing
6,559
India
6,548
more ...
less ...
Online availability
All
Undetermined
42,319
Free
26,208
CC license
2,214
Type of publication
All
Article
74,194
Book / Working Paper
31,601
Journal
131
Other
5
Type of publication (narrower categories)
All
Article in journal
64,534
Aufsatz in Zeitschrift
64,534
Graue Literatur
8,679
Non-commercial literature
8,679
Working Paper
7,207
Arbeitspapier
7,201
Aufsatz im Buch
5,785
Book section
5,785
Hochschulschrift
2,448
research-article
2,389
Thesis
1,729
Collection of articles of several authors
1,142
Sammelwerk
1,142
Aufsatzsammlung
752
Conference paper
670
Konferenzbeitrag
670
Bibliografie enthalten
337
Bibliography included
337
Konferenzschrift
324
Collection of articles written by one author
304
Sammlung
304
Case study
246
Fallstudie
246
Lehrbuch
231
Reprint
197
Textbook
195
Conference proceedings
159
Amtsdruckschrift
158
Government document
158
conceptual-paper
151
review-article
124
review
114
Statistik
72
Systematic review
69
Übersichtsarbeit
69
case-report
68
Statistics
62
Forschungsbericht
57
Handbook
51
Handbuch
51
more ...
less ...
Language
All
English
100,310
German
4,743
French
327
Undetermined
157
Polish
115
Spanish
80
Italian
73
Russian
32
Swedish
32
Danish
28
Norwegian
22
Dutch
21
Portuguese
19
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
5
Lithuanian
4
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
154
Mattila, Anna S.
135
Belk, Russell W.
131
Phau, Ian
117
Grunert, Klaus G.
111
Septianto, Felix
95
Dwivedi, Yogesh K.
92
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Agarwal, Sumit
84
Grewal, Dhruv
84
Gierl, Heribert
82
Herrmann, Andreas
82
Huber, Frank
82
Law, Rob
81
Khare, Arpita
80
Bauer, Hans H.
79
Nayga, Rodolfo M. <Jr.>
79
Sheth, Jagdish N.
79
Foxall, Gordon R.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
73
Laroche, Michel
71
Bruwer, Johan
70
Kim, Jungkeun
70
Verhoef, Peter C.
70
Cherchye, Laurens
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
66
Janssen, Maarten C. W.
65
Stavins, Joanna
65
Sutter, Matthias
65
Woodside, Arch G.
65
Hollebeek, Linda D.
62
Jang, Soocheong (Shawn)
62
more ...
less ...
Institution
All
National Bureau of Economic Research
634
Springer Fachmedien Wiesbaden
89
OECD
79
European Commission / Joint Research Centre
64
European Commission / Directorate-General for Justice and Consumers
58
London Economics
50
IPSOS
47
Consumers, Health, Agriculture and Food Executive Agency
37
American Marketing Association
35
IGI Global
35
Deloitte consortium
32
International Energy Agency
30
GFK
26
Books on Demand GmbH <Norderstedt>
22
Edward Elgar Publishing
22
Verlag Dr. Kovač
20
Information Resources Management Association
19
Friedrich-Schiller-Universität Jena
18
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
18
European Parliament / Directorate-General for Internal Policies of the Union
16
INSEAD
15
Center Data
14
Deloitte
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Wageningen Economic Research
14
Christian-Albrechts-Universität zu Kiel
13
Rheinisch-Westfälische Technische Hochschule Aachen
12
Universität Mannheim
12
European Commission / Directorate-General for Health and Consumers
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Nomos Verlagsgesellschaft
11
Organisation for Economic Co-operation and Development
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutscher Dialogmarketing Verband
9
European Central Bank
9
European Commission / Directorate-General for Communication
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
World Bank
9
Axel-Springer-Verlag
8
more ...
less ...
Published in...
All
Journal of business research : JBR
2,430
Journal of retailing and consumer services
2,404
International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
819
NBER working paper series
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
556
The journal of product & brand management
488
NBER Working Paper
487
Tourism management : research, policies, practice
467
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
420
Marketing science
418
Journal of travel and tourism marketing
412
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
400
European journal of marketing : EJM
389
Journal of marketing research : JMR
388
Marketing letters : a journal of research in marketing
387
Journal of retailing
371
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Journal of fashion marketing and management
367
European Journal of Marketing
365
Journal of Consumer Marketing
365
Journal of the Academy of Marketing Science
364
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
356
Technological forecasting & social change : an international journal
355
The journal of services marketing
340
Journal of marketing communications
337
Cogent business & management
331
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Food policy : economics planning and politics of food and agriculture
306
Journal of Islamic marketing
306
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
306
more ...
less ...
Source
All
ECONIS (ZBW)
102,795
Other ZBW resources
2,924
RePEc
150
BASE
38
EconStor
24
Showing
1
-
10
of
105,931
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond labelling :
brand
perception in preferences for sustainable pork products
Lillo-Pradillo, Andrés
;
Cordente-Rodriguez, María
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 93-104)
.
2024
Persistent link: https://www.econbiz.de/10015077070
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Strategic marketing insights for small business
meat
retailers
Groenewald, A. C.
;
Prinsloo, J. J.
;
Pelser, T. G.
- In:
International business and economics research journal
13
(
2014
)
3
,
pp. 525-537
Persistent link: https://www.econbiz.de/10010370213
Saved in:
4
The effects of
language
on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso
;
Chelminski, Piotr
;
Hernández, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
Saved in:
5
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
6
Brand
linguistics : a theory-driven framework for the study of
language
in
branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
7
Creating an effective code-switched ad for monolinguals : the influence of
brand
origin and foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
8
The impact of electronic entrepreneur-related word of mouth on
brand
evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
9
The sound of
branding
: an analysis of the initial phonemes of popular
brand
names
Pathak, Abhishek
;
Velasco, Carlos
;
Spence, Charles
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
Saved in:
10
The impact of
brand
transposition strategies and firm type on consumer ratings of
brand
: an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->