//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using evaluative conditioning...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
47
Sponsorship
37
Sponsoring
35
Sportmarketing
25
Sports marketing
25
Relationship marketing
23
Sports
23
Beziehungsmarketing
22
Sport
21
Marketing management
18
Marketingmanagement
17
Marketing
14
Advertising effects
13
Sport event
13
Sportveranstaltung
13
Werbewirkung
13
Brand image
11
Internet marketing
11
Markenimage
11
Online-Marketing
11
Greece
10
Griechenland
10
Customer satisfaction
9
Kundenzufriedenheit
9
Professional sports
9
Profisport
9
Service quality
9
Tourism marketing
9
Tourismusmarketing
9
Brand management
8
Dienstleistungsqualität
8
Event marketing
8
Event-Marketing
8
Markenführung
8
Customer integration
7
Kundenintegration
7
Marketing theory
7
Marketingtheorie
7
Big event
6
more ...
less ...
Online availability
All
Undetermined
26
Free
4
Type of publication
All
Article
41
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
4
Book section
4
Arbeitspapier
1
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Sammelwerk
1
Working Paper
1
research-article
1
more ...
less ...
Language
All
English
48
Author
All
Cornwell, T. Bettina
19
Tsiotsou, Rodoula H.
19
Alexandris, Kostas
10
Funk, Daniel C.
4
Pappu, Ravi
4
Liu, Ben S. C.
3
Setten, Eric
3
Theodorakis, Nicholas D.
3
Backhaus, Christof
2
Furrer, Olivier
2
McDonald, Heath
2
Sudharshan, Devanathan
2
Tsigilis, Nikolaos
2
Wamwara-Mbugua, L. Wakiuru
2
Woisetschläger, David
2
Abbasi, Amir Zaib
1
Alexandris, K.
1
Ali, Czafrann
1
Babakus, Emin
1
Balabanis, George
1
Beaton, Anthony
1
Bettina Cornwell, T.
1
Boller, Gregory
1
Boukis, Achilleas
1
Charlton, Aaron B.
1
Chien, P. Monica
1
Coote, Leonard
1
Deshpandé, Rohit
1
Ding Hooi Ting
1
Dreisbach, Jan
1
Drennan, Judy
1
Drid, Patrik
1
Ekici, Ahmet
1
Filo, Kevin
1
Goldsmith, Ronald E.
1
Hatzithomas, Leonidas
1
Hong, Yuan
1
Huang, Tseng-Lung
1
Humphreys, Michael S.
1
Jahn, Steffen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
International journal of sport management and marketing : IJSMM
2
Journal of marketing communications
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
The service industries journal
2
A Research Agenda for Service Marketing
1
European Sport management quarterly : ESMQ
1
Handbook of developments in consumer behaviour
1
International journal of consumer studies
1
International journal of event and festival management
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
Journal of Consumer Marketing
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
Macromarketing - a global focus ; Vol. 4
1
Marketing intelligence & planning
1
Psychology & marketing
1
Psychology of branding
1
Sport, Business and Management : an international journal ; SBM
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Working papers SES
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
Other ZBW resources
1
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
2
Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
Saved in:
3
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
4
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
5
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
6
The mediating role of place attachment on the relationship between service quality and loyalty in the context of skiing
Theodorakis, Nicholas D.
;
Tsigilis, Nikolaos
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003920288
Saved in:
7
Predicting spectators' behavioural intentions in professional football : the role of satisfaction and service quality
Theodorakis, Nicholas D.
;
Alexandris, Kostas
;
Tsigilis, …
- In:
Sport management review
16
(
2013
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10009700221
Saved in:
8
Sport consumer motivation : autonomy and control orientations that regulate fan behaviours
Funk, Daniel C.
;
Beaton, Anthony
;
Alexandris, Kostas
- In:
Sport management review
15
(
2012
)
3
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009564431
Saved in:
9
Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin
;
Funk, Daniel C.
;
Alexandris, Kostas
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003653576
Saved in:
10
Destination image, sport event quality, and behavioral intentions : the cases of three World Sambo Championships
Milovanović, Ivana
;
Matić, Radenko
;
Alexandris, Kostas
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1150-1169
Persistent link: https://www.econbiz.de/10012592358
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->