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Mobile marketing influence on football fan behaviour : the case of FC Persepolis

Mohammadkazemi, Reza; Ebrahimi, Bahman P.; Shiri, Mahmood - In: International journal of sport management and marketing … 20 (2020) 5/6, pp. 405-427

Persistent link: https://www.econbiz.de/10012523515

The effects of online brand communities in enhancing sport team brand equity : role of brand attachment and consumer brand engagement

Ghorbanzadeh, Davood; Rahehagh, Atena; Sharbatiyan, Mohsen - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 604-626

Persistent link: https://www.econbiz.de/10015272544

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid

Baena, Verónica - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 202-218

Persistent link: https://www.econbiz.de/10011607837

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

The effects of team identification on consumer purchase intention in sports influencer marketing : the mediation effect of ad content value moderated by sports influencer credibility

Lee, Jin Kyun - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

Persistent link: https://www.econbiz.de/10012631367

Social media and sports : driving fan engagement with football clubs on Facebook

Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011860421

When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels

Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357

Persistent link: https://www.econbiz.de/10013271112

The relationship between brand associations and fan behaviours for football teams

Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 32-42

Persistent link: https://www.econbiz.de/10013161957

Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams

Kunkel, Thilo; Hill, Brad; Funk, Daniel C. - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 177-192

Persistent link: https://www.econbiz.de/10009777291