Similar Search Results

Robust assortment optimization using worst-case CVaR under the multinomial logit model

Li, Xiaolong; Ke, Jiannan - In: Operations research letters 47 (2019) 5, pp. 452-457

Persistent link: https://www.econbiz.de/10012110613

Multiple-purchase choice model : estimation and optimization

Wang, Mengmeng; Zhang, Xun; Li, Xiaolong - In: International journal of production economics 265 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014437599

Online Advertisement Allocation under Customer Choices and Algorithmic Fairness

Li, Xiaolong; Rong, Ying; Zhang, Renyu (Philip); Zheng, Huan - 2022

Advertising is a major revenue source for e-commerce platforms and an important online marketing tool for e-commerce sellers. In this paper, we explore dynamic ad allocation with limited slots upon each customer arrival for e-commerce platforms when customers follow a choice model when clicking...

Persistent link: https://www.econbiz.de/10014101701

Chatbot or human? : the impact of online customer service on consumers' purchase intentions

Chen, Shili; Li, Xiaolin; Liu, Kecheng; Wang, Xuesong - In: Psychology & marketing 40 (2023) 11, pp. 2186-2200

Persistent link: https://www.econbiz.de/10014432389

Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention

Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727

Persistent link: https://www.econbiz.de/10014432535

Does free brand spillover benefit online retailers? : roles of logistics service selection

Liu, Mengqi; Li, Guo; Wu, Huamin; Li, Xiaochuan - In: Transportation research / E : an international journal 178 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014437662

The rhythm of shopping : how background music placement in live streaming commerce affects consumer purchase intention

Zhang, Shengliang; Guo, Dinghao; Li, Xiaodong - In: Journal of retailing and consumer services 75 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014372545

Comparative advertising research : a review and research agenda

Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 132-158). 2012

Persistent link: https://www.econbiz.de/10009349525

Will consumers follow climate leaders? : the effect of manufacturer participation in a voluntary environmental program on consumer preferences

Li, Xiaogu; Clark, Christopher David; Jensen, Kimberly L.; … - In: Environmental economics and policy studies 16 (2014) 1, pp. 69-87

Persistent link: https://www.econbiz.de/10010233080

Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity

Bagchi, Rajesh; Li, Xingbo - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 184-197

Persistent link: https://www.econbiz.de/10009777140