Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10011488296
Persistent link: https://www.econbiz.de/10001031360
Persistent link: https://www.econbiz.de/10001070116
Persistent link: https://www.econbiz.de/10001121132
Persistent link: https://www.econbiz.de/10003537225
Persistent link: https://www.econbiz.de/10003537239
Persistent link: https://www.econbiz.de/10011629359
Notes how marketing philosophy and practices have become increasingly important in the financial services industry. Uses a segmentation approach to understanding consumer satisfaction and dissatisfaction and choice behaviour in relation to affluence in the financial services market. Offers...
Persistent link: https://www.econbiz.de/10014905470