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Customer base analysis : the case for a central variant of the Betageometric/NBD model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 3 (2007) 2, pp. 75-90
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003585093
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Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003976419
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Stochastic models of consumer behaviour
Wagner, Udo - In: European journal of operational research : EJOR 29 (1987) 1, pp. 1-23
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001030911
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Kaufverhaltensmodelle im praktischen Einsatz für Analyse und Optimierung
Decker, Reinhold - In: Marketingprobleme : innovative Lösungsansätze aus …, (pp. 63-72). 1995
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001316678
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Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold - In: Journal of business economics : JBE 67 (1997) 11, pp. 1167-1187
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001228359
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Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo; Reisinger, Heribert; Gausterer, Klemens - In: Journal of business economics : JBE 71 (2001) 10, pp. 1113-1130
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001614061
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Consumers' value systems in the consumption of sustainable groceries : an intercultural study
Wagner, Udo; Strobl, Sophie - In: Corporate responsibility, sustainability and markets : …, (pp. 9-30). 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012879141
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The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo; Pauser, Sandra; Akturan, Ulun - In: Psychology & marketing 40 (2023) 10, pp. 2103-2117
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014338473
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Several aspects of psychological pricing : empirical evidence from some Austrian retailers
Wagner, Udo; Jamsawang, Jutatip - In: European retail research 25 (2011) 2, pp. 1-19
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009404802
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Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008989478