The proliferation of new brands, increased use of sales promotions, the explosion of alternative forms of distribution and a reduction in advertising impact, make maintaining brand commitment, increasingly difficult. This study empirically examines the roles of personality traits on brand...

Objective - In particular, this study focuses on exploring characteristics of individuals or personality that correlate with the tendency to perform recycling behaviour among the university students using Theory of Planned behaviour. Methodology/Technique - Since behavioral changes are one of...

Big Five Personality Dimensions are considered important to understand how consumers behave and tend to prioritize aspects in a retail business environment. This research provides evidence of how the Big Five Personality Traits, including Extraversion, Agreeableness, Conscientiousness,...

In the twenty-first century, rapid change and dramatic development in the way of doing business has caused time to pass faster and increased competition worldwide. Companies now have stopped to think traditionally. Instead, they started to care more about customers, made them their main focus...

Currently, environmental sustainability is the subject of many discussions, both in biology and ecology and also in economy. The results of these discussions are shown in international forums promoted by governments, programs of social and environmental responsibility carried out by companies,...

In face of increasingly diverse product offerings, consumers consider numerous extrinsic as well as intrinsic product features to make buying decisions. Personality constructs regarding a brand — and even a country-of-origin — have been shown to be intrinsic features with strong effects on...

The study provides empirical support for the 3M Personality Theory which postulates that elemental traits (which are the most abstract traits of the individual's personality) can directly predict surface traits – the most concrete and tangible levels of personality. Further, the void in the...