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Consumption practices of fast fashion products : a consumer-based approach

Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni - In: Journal of fashion marketing and management 17 (2013) 2, pp. 206-224

Persistent link: https://www.econbiz.de/10009771278

For-profit or non-profit brands : which are more effective in a cause-related marketing programme?

Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231

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Counterfeiting of luxury brands : opportunity beyond the threat

Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; … - In: Luxury marketing : a challenge for theory and practice, (pp. 295-315). 2013

Persistent link: https://www.econbiz.de/10009667670

Does counterfeiting affect luxury customer-based brand equity?

Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 567-580

Persistent link: https://www.econbiz.de/10009568319

Consumption practices of counterfeit luxury goods in the Italian context

Gistri, Giacomo; Romani, Simona; Pace, Stefano; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 364-374

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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand

Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: The journal of product & brand management 25 (2016) 5, pp. 452-464

Persistent link: https://www.econbiz.de/10011620594

Brand architecture shift and corporate brand equity : an exploratory study

Gabrielli, Veronica; Baghi, Ilaria - In: Marketing intelligence & planning 34 (2016) 6, pp. 777-794

Persistent link: https://www.econbiz.de/10011571181

Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person

Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402

Persistent link: https://www.econbiz.de/10011612598

The role of betrayal in the response to value and performance brand crisis

Baghi, Ilaria; Gabrielli, Veronica - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 203-217

Persistent link: https://www.econbiz.de/10012548467

Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands

Gabrielli, Veronica; Baghi, Ilaria; Bergianti, Francesca - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1573-1604

Persistent link: https://www.econbiz.de/10012802291