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~subject:"Consumer behaviour"
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Consumer behaviour
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Nijssen, E. J.
11
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2
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1
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1
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Journal of international marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
Saved in:
2
Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.
;
Hartman, Diana
-
1994
Persistent link: https://www.econbiz.de/10000885255
Saved in:
3
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
Saved in:
4
Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik
;
Nijssen, E. J.
;
Lentz, Patrick
- In:
International marketing review
31
(
2014
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
Saved in:
5
First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip
;
Lentz, Patrick
;
Nijssen, E. J.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
Saved in:
6
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
7
Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships
Nijssen, E. J.
;
Herk, Hester van
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 91-115
Persistent link: https://www.econbiz.de/10003859527
Saved in:
8
Why did they do it? : how customers’ self-service technology introduction attributions affect the customer-provider relationship
Nijssen, E. J.
;
Schepers, Jeroen J. L.
;
Belanche, Daniel
- In:
Journal of service management
27
(
2016
)
3
,
pp. 276-298
Persistent link: https://www.econbiz.de/10011583413
Saved in:
9
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
10
Reducing food waste through digital platforms : a quantification of cross-side network effects
Mullick, Shantanu
;
Raassens, Néomie
;
Haans, Hans
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 533-544
Persistent link: https://www.econbiz.de/10012501961
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