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Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes; Borges, Ana Pinto; Vieira, … - In: Sustainable marketing, branding, and reputation …, (pp. 178-194). 2023
Persistent link: https://www.econbiz.de/10014414212
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Consumers' perceptions of innovation capacity : the role of the services at SMEs
Martins, Miguel; Borges, Ana Pinto; Vieira, Elvira Pacheco - In: Entrepreneurship ecosystems and their opportunities and …, (pp. 15-37). 2023
Persistent link: https://www.econbiz.de/10014391802
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Consumer's love for functional brands : the Aspirin case
Borges, Ana Pinto; Cardoso, Cláudia; Rodrigues, Paula - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 477-491
Persistent link: https://www.econbiz.de/10011643553
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Customer satisfaction and expenditure behaviour in musical festivals : the optimus primavera sound case study
Borges, Ana Pinto; Rodrigues, Paula; Matias, Álvaro - In: Tourism economics : the business and finance of tourism … 22 (2016) 4, pp. 825-836
Persistent link: https://www.econbiz.de/10011645865
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Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis
Borges, Ana Pinto; Rodrigues, Paula Cristina; Ribeiro, … - In: Global business & economics review 21 (2019) 5, pp. 583-604
Persistent link: https://www.econbiz.de/10012127055
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The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
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Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto; Rodrigues, Paula Cristina Lopes - In: New techniques for brand management in the healthcare sector, (pp. 184-198). 2021
Persistent link: https://www.econbiz.de/10012516044
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What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes; Brochado, Ana; Sousa, Ana - In: European journal of marketing 57 (2023) 9, pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
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COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: International journal of pharmaceutical and healthcare … 17 (2023) 4, pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439