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Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young; Go, Eun - In: Health marketing quarterly 33 (2016) 4, pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
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The "just-right feeling" and recycling behaviors : the role of regulatory focus, self-construal, and involvement
Park, Sun-Young; Song, Doori - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 239-264
Persistent link: https://www.econbiz.de/10012623626
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Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young; Yim, Mark Yi-Cheon - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; … - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
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"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Yim, Mark Yi-Cheon; Park, Sun-Young - In: Journal of business research : JBR 100 (2019), pp. 581-589
Persistent link: https://www.econbiz.de/10012024018
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Conceptualizing intention to take a vacation form to understand noncustomers
Park, Sun-young; Petrick, James F. - In: Journal of travel and tourism marketing 26 (2009) 3, pp. 264-283
Persistent link: https://www.econbiz.de/10003868747
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The US traveler's familiarity with and perceived credibility of lodging ecolabels
Park, Sunyoung; Millar, Michelle - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011539948
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252