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Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Lee, Sun Young; Kim, Yeuseung; Kim, Young - In: Journal of business research : JBR 134 (2021), pp. 507-517
Persistent link: https://www.econbiz.de/10012643835
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Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee; Kim, Hanyoung; Seo, Youngji; Han, Jeong Yeob - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
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Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya; Joo, Jinho - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
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Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin; Kim, Yeo Jung - In: Journal of promotion management : JPM 22 (2016) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
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Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo; Yoon, Hye Jin; O'Donnell, Nicole H. - In: Journal of business research : JBR 83 (2018), pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
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Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin; La Ferle, Carrie - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10011876103