Narrow search
Showing 1 - 2 of 2
Cover Image
An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints
Liu, Xiao; Derdenger, Timothy; Sun, Baohong - In: Marketing science 37 (2018) 4, pp. 569-591
Persistent link: https://www.econbiz.de/10011916556
Cover Image
Platform data strategy
Bhargava, Hemant K.; Rubel, Olivier; Altman, Elizabeth J.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10012417687