Narrow search
Showing 1 - 6 of 6
Cover Image
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Cover Image
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Cover Image
Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
Cover Image
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Cover Image
How does renqing influence purchase intentions in the Chinese business-to-business context?
Zhang, Xun; Xu, Biao; Wu, Jun - In: The journal of business & industrial marketing 37 (2022) 1, pp. 78-90
Persistent link: https://www.econbiz.de/10012797101
Cover Image
Consumer perceptions of factors affecting online shopping behavior : an empirical evidence from foreign students in China
Siyal, Musrat; Siyal, Saeed; Wu, Jun; Debajyoti Pal; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012519972