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Marketing letters : a journal of research in marketing
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There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations
Edinger-Schons, Laura Marie
;
Rese, Mario
;
Wieseke, Jan
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010259971
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