There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations
Laura Marie Schons; Mario Rese; Jan Wieseke; Wiebke Rasmussen; Daniel Weber ...
| Year of publication: |
2014
|
|---|---|
| Authors: | Edinger-Schons, Laura Marie ; Rese, Mario ; Wieseke, Jan ; Rasmussen, Wiebke ; Weber, Daniel |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 25-36
|
| Subject: | Participative pricing | Pay what you want | Long-term price dynamics | Reference prices | Latent growth modeling | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Schätzung | Estimation | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259971