"I will pay you more, as long as you are transparent!" : an investigation of the pick-your-price participative pricing mechanism
Giandomenico Di Domenico, Katia Premazzi, Antonella Cugini
| Year of publication: |
2022
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|---|---|
| Authors: | Di Domenico, Giandomenico ; Premazzi, Katia ; Cugini, Antonella |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 403-419
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| Subject: | Attribution theory | Defaults | Mixed-methods | participative pricing | Pick-your-price | Price transparency | Preis | Price | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271514