Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Till Haumann, Pascal Güntürkün, Laura Marie Schons, & Jan Wieseke
| Year of publication: |
2015
|
|---|---|
| Authors: | Haumann, Till ; Güntürkün, Pascal ; Edinger-Schons, Laura Marie ; Wieseke, Jan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 6, p. 17-33
|
| Subject: | coproduction | customer satisfaction | communication strategies | field experiment | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410742