How attributions of coproduction motives shape customer relationships over time
Pascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons, Jan Wieseke
| Year of publication: |
2023
|
|---|---|
| Authors: | Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie ; Wieseke, Jan |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 5, p. 990-1018
|
| Subject: | Coproduction | Customer participation | Inferred firm motives | Latent growth modeling | Longitudinal design | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00910-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336044