The primary goal of this research is to conceptualize and develop a scale of green consumption values, which we define as the tendency to express the value of environmental protection through one's purchases and consumption behaviors. Across six studies, we demonstrate that the six-item measure...

The reliance on donations to build inventory distinguishes nonprofits from traditional retailers. This reliance on consumer donations means these organization face an inherently more volatile supply chain than retailers who source inventory from manufacturers. The authors propose that consumer...

Seeing others make the same decision we do does not always increase choice confidence or tell the whole story of social influence when consumers expect to have to publically discuss their choice and reasoning. Instead, consumers' confidence in their publically stated choices can be diminished if...

This research introduces product retention tendency, a consumer lifestyle trait characterized by an individual's propensity to retain consumption-related possessions. We develop a parsimonious measure of product retention tendency. Next, we report on the results of two studies designed to...