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Online word-of-mouth reviews
Huo, Jing; Gou, Qinglong; Dai, Qi; Huang, Zhimin - 2014
Persistent link: https://www.econbiz.de/10010369829
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Marketing decisions with reference price effect
Zhang, Juzhi; Zhou, Erfeng; Gou, Qinglong; Li, Susan - 2014
Persistent link: https://www.econbiz.de/10010369869
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Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao; Zhang, Ting; Gou, Qinglong; Liang, Liang - In: International journal of management and decision making … 13 (2014) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
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A two period pricing model for new fashion style launching strategy
Zhou, Erfeng; Zhang, Juzhi; Gou, Qinglong; Liang, Liang - In: International journal of production economics 160 (2015), pp. 144-156
Persistent link: https://www.econbiz.de/10010482828
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Online hot selling period and its impact on e-retailer's pricing strategies
Zhang, Juzhi; Gou, Qinglong; Yang, Feng; Liang, Liang - In: International journal of production research 54 (2016) 7/8, pp. 1899-1918
Persistent link: https://www.econbiz.de/10011495667
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Consumer showrooming, the sunk cost effect and online-offline competition
Zhang, Ting; Ge, Ling; Gou, Qinglong; Chen, Liwen - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10011865635
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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Co-opetition strategies in supply chains with strategic customers
Yang, Weizhe; Wu, Yaozhong; Gou, Qinglong; Zhang, Wen - In: Production and operations management : the flagship … 32 (2023) 1, pp. 319-334
Persistent link: https://www.econbiz.de/10014266022