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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
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Influences of persona self on luxury brand attachment in the Metaverse context
Kim, Juran; Bae, Joonheui - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2068-2081
Persistent link: https://www.econbiz.de/10015210731
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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Influences of motivations and lifestyles on intentions to use smartphone applications
Kim, Juran; Lee, Ki Hoon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 385-401
Persistent link: https://www.econbiz.de/10011881848
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The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: International journal of advertising : the review of … 41 (2022) 6, pp. 997-1016
Persistent link: https://www.econbiz.de/10013362123