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Bollywood cinema's global reach : consuming the "Diasporic consciousness"

Takhar-Lail, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-279

Persistent link: https://www.econbiz.de/10009621046

Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films

Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Multicultural perspectives in customer behaviour, (pp. 65-80). 2014

Persistent link: https://www.econbiz.de/10010399250

Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films

Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1057-1073

Persistent link: https://www.econbiz.de/10008757655

Rich descriptions : evoking informant self-reflexivity in marketing and consumer research

Takhar-Lail, Amandeep; Chitakunye, Pepukayi - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 912-935

Persistent link: https://www.econbiz.de/10009576999

Reflexive introspection : methodological insights from four ethnographic studies

Takhar-Lail, Amandeep; Chitakunye, Pepukayi - In: Journal of business research : JBR 68 (2015) 11, pp. 2383-2394

Persistent link: https://www.econbiz.de/10011389410

Market research methodologies : multi-method and qualitative approaches

Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728091

Transcultural identity development among third generation minority consumers

Takhar-Lail, Amandeep; Jamal, Ahmad; Kizgin, Hatice - In: Journal of business research : JBR 133 (2021), pp. 132-142

Persistent link: https://www.econbiz.de/10012590179