Rich descriptions : evoking informant self-reflexivity in marketing and consumer research
Amandeep Takhar; Pepukayi Chitakunye
| Year of publication: |
2012
|
|---|---|
| Authors: | Takhar-Lail, Amandeep ; Chitakunye, Pepukayi |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 7/8, p. 912-935
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Selbstevaluation | Self-assessment | Moral Hazard | Moral hazard | Befragung | Interview | Glaubwürdigkeit | Credibility | Bibliometrie | Bibliometrics |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576999