Similar Search Results

Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth

Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128

Persistent link: https://www.econbiz.de/10010485541

Educating customers : its impact on consumer trust and implications for management consulting

Eisingerich, Andreas B (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003324852

Unraveling the customer education paradox : when, and how, should firms educate their customers?

Bell, Simon J.; Auh, Seigyoung; Eisingerich, Andreas B - In: Journal of service research : JSR 20 (2017) 3, pp. 306-321

Persistent link: https://www.econbiz.de/10011736772

Global Consumer Innovativeness : Cross-Country Differences and Demographic Commonalities

Tellis, Gerard J.; Yin, Eden; Bell, Simon J. - 2014

Despite extensive research on consumer innovativeness, the literature does not contain a parsimonious construct that has been validated for use across countries, demographics, and categories. This study attempts to fill this gap by studying consumer innovativeness across 15 major world...

Persistent link: https://www.econbiz.de/10014210810