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~subject:"Consumer behaviour"
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Consumer behaviour
B-to-B-Marketing
6
Business-to-business marketing
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Lieferantenmanagement
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Relationship marketing
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Selling
6
Supplier relationship management
6
Beziehungsmarketing
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Konsumentenverhalten
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Marketing
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United States
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Verkauf
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Brand image
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Corporate reputation
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Firmenimage
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Markenimage
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Advertising effects
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Brands
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Business‐to‐business marketing
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Channel relationships
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Marketing management
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Marketingmanagement
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Salespeople
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Service infusion
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Sportmarketing
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Sports marketing
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Verkaufspersonal
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Werbewirkung
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Absatz
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BRI
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Betriebliche Wertschöpfung
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Brand Recall Index
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Brand awareness
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Brand management
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Brand value
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Groza, Mark D.
3
Kang, Jun
3
Asare, Anthony K.
1
Bannor, Richard
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Brashear-Alejandro, Thomas
1
Ghosh Chowdhury, Tilottama
1
Lan, Jingyi
1
Li, Wen
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Norberg, Patricia
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Pronschinske, Mya R.
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Shi, Xuemei
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Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
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2
"What makes me click?" : The effects of images and color in consumer-based pandemic health messages
Ghosh Chowdhury, Tilottama
;
Norberg, Patricia
;
Asare, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10014299367
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3
Antecedents of information sensitivity and willingness to provide
Kang, Jun
;
Lan, Jingyi
;
Yan, Hongyan
;
Li, Wen
;
Shi, Xuemei
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 787-803
Persistent link: https://www.econbiz.de/10013393547
Saved in:
4
NCAA conference realignment and football game day attendance
Groza, Mark D.
- In:
Managerial and decision economics : MDE ; the …
31
(
2010
)
8
,
pp. 517-529
Persistent link: https://www.econbiz.de/10008797096
Saved in:
5
Perceived organizational motives and consumer responses to proactive and reactive CSR
Groza, Mark D.
;
Pronschinske, Mya R.
;
Walker, Matthew
- In:
Journal of business ethics : JOBE
102
(
2011
)
4
,
pp. 639-652
Persistent link: https://www.econbiz.de/10009300351
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