Although many countries have promoted organic farming for its benefits, organic food remains a niche market. This study investigates the drivers of purchasing organic food by examining if and how consumers' consumption values influence the food choices of regular buyers, occasional buyers, and...

Trust is a key consideration when purchasing and consuming foods. Food certification is an aspect of food labelling, and is used by policymakers and marketers to increase consumers’ trust in food. Equally important, consumers’ trust in the food system and actors in its supply chain...

Food quality certifications have been widely promoted for sustainable goals and addressing consumers’ increasing concern for food safety. However, these mechanisms have achieved varied success in practice. Prior research notes the importance of certification and certifying agencies in making...

This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term...

PurposeThis research aims to gain insight into how consumers interact with a commercially available genetic nutrition programme, DNAfit, to explore health change via an intervention.Design/methodology/approachFocus groups were conducted between June and October 2019, pre-, during- and...

This study finds that multiple Country-of-origin cues collectively contribute to building trust in food through institutional food regulation of each country involved in the globalised food provisioning. Country-of-consumption is newly identified as equally important in trust building while a...