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Consumer behaviour
Brand loyalty
2
Customer satisfaction
2
Service quality
2
United Arab Emirates
2
Advertising effects
1
Airline
1
Arbeitsvertrag
1
Beziehungsmarketing
1
Brand image
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Brand management
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Brand touch-points
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Corporate image
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Customer value
1
Dienstleistungsqualität
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Dienstleistungssektor
1
Employee retention
1
Fluggesellschaft
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Führungsstil
1
Higher education institution
1
Hochschule
1
Implicit contracts
1
Implizite Kontrakte
1
Internet marketing
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Konsumentenverhalten
1
Kundenzufriedenheit
1
Labour contract
1
Leadership
1
Leadership style
1
Markenführung
1
Markenimage
1
Markentreue
1
Mitarbeiterbindung
1
Online-Marketing
1
Organizational commitment (OC)
1
Relational psychological contract (RPC)
1
Relationship marketing
1
Service industry
1
Transactional psychological contract (TPC)
1
Transformational leadership (TL)
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Hussain, Rahim
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Sullivan Mort, Gillian
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Sweeney, Arthur
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Journal of promotion management : JPM
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Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim
;
Sweeney, Arthur
;
Sullivan Mort, Gillian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
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