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Sources of attitude-behavior inconsistency in consumption involving environmental issues
Moisander, Johanna - 1994
Persistent link: https://www.econbiz.de/10000887163
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General attitudes in the theory of reasoned action framework : the influence of consumers' pro-environmental attitudes on their commuting intentions
Moisander, Johanna; Uusitalo, Liisa - 1995
Persistent link: https://www.econbiz.de/10000915160
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Doing sensory ethnography in consumer research
Valtonen, Anu; Markuksela, Vesa; Moisander, Johanna - In: International journal of consumer studies 34 (2010) 4, pp. 375-380
Persistent link: https://www.econbiz.de/10003997146
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Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna; Valtonen, Anu - In: Marketing management : a cultural perspective, (pp. 246-260). 2012
Persistent link: https://www.econbiz.de/10009507068
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From CCT to CCC : building consumer culture community
Moisander, Johanna; Peñaloza, Lisa; Valtonen, Anu - In: Explorations in consumer culture theory : [selected …, (pp. 7-33). 2009
Persistent link: https://www.econbiz.de/10003787503
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Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas; Moisander, Johanna - In: International journal of consumer studies 33 (2009) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10003834254
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Construction of consumer choice in the market : challenges for environmental policy
Moisander, Johanna; Markkula, Annu; Eräranta, Kirsi - In: International journal of consumer studies 34 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938980
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Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
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Gendering theory in marketing and consumer research
Arsel, Zeynep (ed.); Eräranta, Kirsi (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011587022
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Discursive confusion over sustainable consumption : a discursive perspective on the perplexity of marketplace knowledge
Markkula, Annu; Moisander, Johanna - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 105-125
Persistent link: https://www.econbiz.de/10009611734