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Die Beteiligung von Konsumenten an der Dienstleistungserstellung : Last oder Lust? - Eine motivations- und dissonanztheoretische Analyse

Büttgen, Marion - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 63-89). 2009

Persistent link: https://www.econbiz.de/10014562295

Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees’ corporate brand pride

Abeda, Fabian; Büttgen, Marion - In: Journal of business strategies : JBS 39 (2022) 1, pp. 1-32

This article examines the effects of perceived negative brand publicity on employee emotions, attitudes and brand supporting behaviors. Drawing on Affective-Events-Theory (AET), it attempts to identify underlying affective and cognitive processes leading to behavioral change. Using data gathered...

Persistent link: https://www.econbiz.de/10014022112

Service locus of control and customer coproduction : the role of prior service experience and organizational socialization

Büttgen, Marion; Schumann, Jan Hendrik; Ates, Zelal - In: Journal of service research : JSR 15 (2012) 2, pp. 166-181

Persistent link: https://www.econbiz.de/10009548673

The influence of customer characteristics on frontline employees’ customer need knowledge

Hüttel, Björn Armin; Schumann, Jan Hendrik; Büttgen, … - In: Three essays on success factors of digital and …, (pp. 116-155). 2017

Persistent link: https://www.econbiz.de/10011894444

Don't jump on the bandwagon : negative effects of sharewashing

Lehr, Adrian; Büttgen, Marion; Bartsch, Silke - In: Schmalenbach journal of business research : SBUR 73 (2021) 1, pp. 75-123

Persistent link: https://www.econbiz.de/10012522877

An imitation game : supervisors’ influence on customer sweethearting

Ertz, Elias; Becker, Laura; Büttgen, Marion - In: The journal of services marketing 36 (2022) 3, pp. 432-444

Persistent link: https://www.econbiz.de/10013407512

How can customers cope with cognitive demands of professional services? : the role of employee coping support

Garbas, Janina; Blaurock, Marah; Büttgen, Marion; … - In: Psychology & marketing 40 (2023) 5, pp. 867-887

Persistent link: https://www.econbiz.de/10014290866