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Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - In: MSI reports : working paper series (2003) 4, pp. 57-73

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Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009

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Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88

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Bockstedt, Jesse C.; Goh, Kim Huat; Ng, Sharon - In: Electronic commerce research and applications 12 (2013) 3, pp. 139-151

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Ng, Sharon; Houston, Michael J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 279-292

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Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015

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Chen, Haipeng; Bolton, Lisa E.; Ng, Sharon; Lee, Dongwon; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 1-20

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Lu, Zhi; Bolton, Lisa E.; Ng, Sharon; Chen, Haipeng - In: Journal of retailing 96 (2020) 2, pp. 220-234

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Ng, Sharon; Faraji-Rad, Ali; Batra, Rajeev - In: Journal of marketing research 58 (2021) 2, pp. 400-415

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Madan, Shilpa; Basu, Shankha; Ng, Sharon; Lim, Elison … - In: Journal of international marketing 26 (2018) 4, pp. 54-68

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