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Understanding consumer behavior and consumption experience

Rajagopal; Castaño, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Persistent link: https://www.econbiz.de/10011728988

Arousal and merriment as decision drivers among young consumers

Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283

Persistent link: https://www.econbiz.de/10003902796

Bridging sales and service quality functions in retailing high-technology consumer products

Rajagopal - In: International journal of services and operations management 7 (2010) 2, pp. 177-199

Persistent link: https://www.econbiz.de/10008662894

Cognitive factors affecting buying decision of young consumers : role of arousal and merriment

Rajagopal - In: International journal of economics and business research 1 (2009) 4, pp. 454-466

Persistent link: https://www.econbiz.de/10003955630

Conational drivers influencing brand preference among consumers

Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211

Persistent link: https://www.econbiz.de/10003995844

Impact of radio advertisements on buying behaviour of urban commuters

Rajagopal - In: International journal of retail & distribution management 39 (2011) 7, pp. 480-503

Persistent link: https://www.econbiz.de/10009240868

Analytical frameworks for measuring the effects of cognitive factors in buying decisions

Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703

Persistent link: https://www.econbiz.de/10009388775

Editorial: Empowering consumers in strategic marketing decisions

Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104

Persistent link: https://www.econbiz.de/10010242159

Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Cognitive associations between advertising and brand response among consumers in Mexico

Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697

Persistent link: https://www.econbiz.de/10009675167

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