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Consumer behaviour
Beziehungsmarketing
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Bowden, Jana
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The service industries journal
3
Journal of strategic marketing
2
The handbook of communication engagement
2
Asia Pacific journal of marketing and logistics
1
Journal of consumer behaviour
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ECONIS (ZBW)
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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2
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
3
Negative customer engagement behaviour in a service context
Diem Khac Xuan Do
;
Bowden, Jana
- In:
The service industries journal
45
(
2025
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10015194252
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4
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
5
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
6
Negative engagement
Lievonen, Matias
;
Luoma-aho, Vilma
;
Bowden, Jana
- In:
The handbook of communication engagement
,
(pp. 531-547)
.
2018
Persistent link: https://www.econbiz.de/10011871863
Saved in:
7
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
8
Consumer well-being (CWB) : conceptualisation, contextualisation and a research agenda
Eshaghi, Mohammad Sadegh
;
Afshardoost, Mona
;
Bowden, Jana
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 618-641
Persistent link: https://www.econbiz.de/10014321616
Saved in:
9
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
10
Determinants of disengagement and negative customer engagement behaviour : expectancy disconfirmation and justice perspectives
Diem Khac Xuan Do
;
Bowden, Jana
- In:
The journal of services marketing
38
(
2024
)
6
,
pp. 776-801
Persistent link: https://www.econbiz.de/10015110578
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