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Advancing customer experience through service design in mega shopping malls

Junaid, Muhammad; Goudarzi, Kiane; Tariq, Asma - In: International journal of retail and distribution management 52 (2024) 1, pp. 89-106

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Understanding purchase intention towards eco-friendly clothing for generation Y & Z

Abrar, Muhammad; Sibtain, Muhammad Muzummil; Shabbir, Rizwan - In: Cogent business & management 8 (2021) 1, pp. 1-19

Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...

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The user acceptance behavior to mobile digital libraries

Liu, Li; Su, Xin; Akram, Umair; Abrar, Muhammad - In: International journal of enterprise information systems … 16 (2020) 2, pp. 38-53

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Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets

Safeer, Asif Ali; Abrar, Muhammad; Liu, Hancheng; He, … - In: Management decision 60 (2022) 9, pp. 2482-2502

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Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective

Safeer, Asif Ali; Chen, Yun; Abrar, Muhammad; Kumar, Nilesh - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1524-1543

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Do fear and perceived knowledge of Covid-19 drive sustainable consumption behaviour in Muslims? : the mediating role of religiosity

Batool, Aysha; Shabbir, Rizwan; Abrar, Muhammad; Ahmad … - In: Journal of Islamic marketing 14 (2023) 7, pp. 1645-1668

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Impact of perceived brand authenticity on consumer behavior : an evidence from generation Y in Asian perspective

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