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Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander - 2012

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...

Persistent link: https://www.econbiz.de/10013107765

Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument zur Bedeutungsbeurteilung

Sattler, Henrik - 1990

Persistent link: https://www.econbiz.de/10000821898

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999

Persistent link: https://www.econbiz.de/10001444664

Der Einfluß von Marken auf die Glaubwürdigkeit von Produkt-Vorankündigungen: ein internationaler empirischer Vergleich

Sattler, Henrik; Schirm, Karsten - In: Innovation und Absatz, (pp. 63-87). 1999

Persistent link: https://www.econbiz.de/10001427999

Preisschwellen und Deckungsbeitrag : verschenkt der Handel große Potentiale?

Gedenk, Karen - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 1, pp. 33-59

Persistent link: https://www.econbiz.de/10001253178

Die Abhängigkeit der Validität von Conjoint-Studien von demographischen Probanden-Charakteristika : neue empirische Befunde

Sattler, Henrik; Hensel-Börner, Susanne; Krüger, Beate - In: Journal of business economics : JBE 71 (2001) 7, pp. 771-787

Persistent link: https://www.econbiz.de/10001595960

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001

Persistent link: https://www.econbiz.de/10001690252

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003

Persistent link: https://www.econbiz.de/10001997462

How important is word of mouth? : development, validation, and application of a scale

Becker, Jan-Michael; Völckner, Franziska; Sattler, Henrik - In: Journal of interactive marketing 59 (2024) 3, pp. 273-293

Persistent link: https://www.econbiz.de/10015158259

Drivers of brand extension success

Völckner, Franziska; Sattler, Henrik - 2010

Persistent link: https://www.econbiz.de/10003924411

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