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Consumer behaviour
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Service experience lies in the eye of the beholder : contextualizing extant literature toward integrating eye-tracking in service research
Wetzels, Ruud
;
Wetzels, Martin
;
Lemmink, Jos
;
Grewal, Dhruv
- In:
The journal of services marketing
38
(
2024
)
9
,
pp. 1117-1131
Persistent link: https://www.econbiz.de/10015207214
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Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
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