Service experience lies in the eye of the beholder : contextualizing extant literature toward integrating eye-tracking in service research
Ruud Wetzels, Martin Wetzels, Jos G.A.M. Lemmink, Dhruv Grewal, and Volker Kuppelwieser
| Year of publication: |
2024
|
|---|---|
| Authors: | Wetzels, Ruud ; Wetzels, Martin ; Lemmink, Jos ; Grewal, Dhruv ; Kuppelwieser, Volker |
| Subject: | Eye-tracking | Multimodal behavioral research | Neuroscience | Physiological signals | Service experience | Visual attention | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-06-2024-0299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015207214