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Consumer behaviour
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National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei
;
Zha, Yong
;
Chen, Huaping
;
Liang, Liang
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
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2
Optimal pricing strategy based on market segmentation for service products using online reservation systems : an application to hotel rooms
Guo, Xiaolong
;
Ling, Liuyi
;
Yang, Chenchen
;
Li, Zhaoqiong
; …
- In:
International journal of hospitality management
35
(
2013
),
pp. 274-281
Persistent link: https://www.econbiz.de/10010225782
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3
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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4
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
Saved in:
5
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
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6
A two period pricing model for new fashion style launching strategy
Zhou, Erfeng
;
Zhang, Juzhi
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of production economics
160
(
2015
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010482828
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7
Online hot selling period and its impact on e-retailer's pricing strategies
Zhang, Juzhi
;
Gou, Qinglong
;
Yang, Feng
;
Liang, Liang
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 1899-1918
Persistent link: https://www.econbiz.de/10011495667
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8
Why people are involved in and committed to online knowledge-sharing communities : an expectancy-value perspective
Wu, Manli
;
Kang, Lele
;
Shi, Yani
;
Zhao, J. Leon
;
Liang, …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 78-101
Persistent link: https://www.econbiz.de/10012017829
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9
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
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10
The antecedents and consequences of social interactions in firm-sponsored community : a social network perspective
Zhang, Qiang
;
Wu, Ji
;
Zhao, J. Leon
;
Liang, Liang
- In:
Electronic commerce research
24
(
2024
)
3
,
pp. 1967-1995
Persistent link: https://www.econbiz.de/10015078500
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