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Consumer behaviour
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International review on public and non-profit marketing
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Sport management review
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda
;
Shapiro, Stephen L.
;
Welty …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
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2
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
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3
The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung
;
Welty Peachey, Jon
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
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