More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Denise Linda Parris; Stephen L. Shapiro; Jon Welty Peachey; Josh Bowers; Adrien Bouchet
| Year of publication: |
2015
|
|---|---|
| Authors: | Parris, Denise Linda ; Shapiro, Stephen L. ; Welty Peachey, Jon ; Bowers, Josh ; Bouchet, Adrien |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 12.2015, 2, p. 115-140
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| Subject: | Grassroots sporting events | Non-profit management | Cause-related marketing | Action sports | Lifestyle marketing | Identity theory | Social capital theory | Sozialkapital | Social capital | Cause-Related Marketing | Stakeholder | Sportveranstaltung | Sport event | Sport | Sports | Lebensstil | Lifestyle | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-015-0129-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410737