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Apparel product attributes, web browsing, and e-impulse buying on shopping websites

Park, Eun Joo; Kim, Eun Young; Funches, Venessa Martin; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1583-1589

Persistent link: https://www.econbiz.de/10009681920

Green marketing' functions in building corporate image in the retail setting

Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715

Persistent link: https://www.econbiz.de/10009772387

The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea

Wesley, Scarlett C.; Lee, Min-young; Kim, Eun Young - In: Journal of global marketing 25 (2012) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10009617930

Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands

Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281

Persistent link: https://www.econbiz.de/10010408106

Modeling consumer adoption of mobile shopping for fashion products in Korea

Ko, Eunju; Kim, Eun Young; Lee, Eun Kyung - In: Psychology & marketing 26 (2009) 7, pp. 669-687

Persistent link: https://www.econbiz.de/10003874132

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership

Neese, William T.; Foxx, William; Eppler, Dianne B. - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 114-128

Persistent link: https://www.econbiz.de/10012257887

Japanese consumers' need for uniqueness : effects on brand perceptions and purchase intention

Knight, Dee K.; Kim, Eun Young - In: Journal of fashion marketing and management 11 (2007) 2, pp. 270-280

Persistent link: https://www.econbiz.de/10003472703

Predicting online purchase intentions for clothing products

Young Kim, Eun; Kim, Youn‐Kyung - In: European Journal of Marketing 38 (2004) 7, pp. 883-897

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to purchase clothes, jewelry, or accessories based on online shopping attributes and demographic variables. A mailing survey was...

Persistent link: https://www.econbiz.de/10014722192

Japanese consumers' need for uniqueness : Effects on brand perceptions and purchase intention

Knight, Dee K.; Young Kim, Eun - In: Journal of Fashion Marketing and Management: An … 11 (2007) 2, pp. 270-280

Purpose – This study sets out to examine the causal relationships among consumers' need for uniqueness, brand perceptions, and purchase intention of a US apparel brand among Japanese Generation Y consumers. Design/methodology/approach – A self‐administered questionnaire was used to collect...

Persistent link: https://www.econbiz.de/10014867963