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Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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Does additional audio really work? : a study on users' cognitive behavior with audio-visual dual-channel in panoramic digital museum
He, Xiaoyang
;
Wu, Dan
- In:
Information & management : the internat. journal of …
60
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014310831
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The coopetition between an online retailer and its franchise offline store : the effect of loyal consumers
Wu, Dan
;
Nan, Guofang
;
Li, Dahui
;
Li, Minqiang
- In:
Information technology and management
26
(
2025
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015330831
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