Similar Search Results

An investigation of the success of targeting newspapers and efficiency of advertising in Ireland

Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636

Persistent link: https://www.econbiz.de/10011631924

Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package

Shin, Sumin; Park, SangHee - In: Journal of consumer marketing 40 (2023) 4, pp. 413-430

Persistent link: https://www.econbiz.de/10014276004

A study of sustainable behaviors among California Hispanics regarding transportation

McCabe, Mary Beth; Corona, Ramon; Weaver, Richard - In: Review of business & finance studies : RBFS 4 (2013) 2, pp. 21-28

Persistent link: https://www.econbiz.de/10009741249

The mirror effect in online survey data : evidence and implications for marketing theory and strategy

Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012

Persistent link: https://www.econbiz.de/10015075013

Developing the reputation of distribution network to increase the buying interest of electronic payment : an empirical study

Isnarno, Endi; Soesanto, Harry; Andriyansah - In: European research studies 21 (2018) 1, pp. 133-143

Persistent link: https://www.econbiz.de/10012219873

The impact of product diversity and distribution networks on consumption expansion

Ding, Chaoxun; Zhang, Ruidan; Wu, Xuepin - In: Journal of business research : JBR 161 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014288823

Press and publicity management: the Dyson case

Boyle, Emily - In: Corporate Communications: An International Journal 9 (2004) 3, pp. 209-222

Entrepreneurial businesses are, by definition, different from large corporations. Thus, although the objectives of marketing communications of both types of firm are the same the ways in which each carries them out is different, and, whereas the nature of corporate marketing communications is...

Persistent link: https://www.econbiz.de/10014691586

Sociocultural meanings in visually standardized print ads

Callow, Michael; Schiffman, Leon G. - In: European Journal of Marketing 38 (2004) 9/10, pp. 1113-1128

advertising campaigns. In particular, it examines how visual images depicting social (in)activity are interpreted among students …

Persistent link: https://www.econbiz.de/10014722197

Mit hochveredelten Printmedien ein Leseerlebnis schaffen

Bauer, Hans H.; Heinrich, Daniel; Hampel, Stefan - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 251-273). 2011

Persistent link: https://www.econbiz.de/10009373446

An einem Strang? : unterschiedliche Perspektiven innerhalb der krisengeschüttelten österreichischen Printmedien

Bauer, Christian; Gotter, Alexander; Leitner, Lukas - 2016

Persistent link: https://www.econbiz.de/10011591997