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Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus; Mattsson, Jan - In: Journal of retailing and consumer services 27 (2015), pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.; Mattsson, Jan; Hartley, Nicole - In: Technological forecasting & social change : an … 92 (2015), pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
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Understanding collaborative consumption : test of a theoretical model
Barnes, Stuart J.; Mattsson, Jan - In: Technological forecasting & social change : an … 118 (2017), pp. 281-292
Persistent link: https://www.econbiz.de/10011884789
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Understanding current and future issues in collaborative consumption : a four-stage Delphi study
Barnes, Stuart J.; Mattsson, Jan - In: Technological forecasting & social change : an … 104 (2016), pp. 200-211
Persistent link: https://www.econbiz.de/10011609359
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Remembered experiences and revisit intentions : a longitudinal study of safari park visitors
Barnes, Stuart J.; Mattsson, Jan; Sørensen, Flemming - In: Tourism management : research, policies, practice 57 (2016), pp. 286-294
Persistent link: https://www.econbiz.de/10011556087
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The mediating effect of experiential value on tourist outcomes from encounter-based experiences
Barnes, Stuart J.; Mattsson, Jan; Sørensen, Flemming; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 2, pp. 367-380
Persistent link: https://www.econbiz.de/10012151681
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Memoryscape : how managers can create lasting customer experiences
McColl, Rod; Mattsson, Jan; Charters, Kathleen - In: The journal of business strategy 43 (2022) 6, pp. 397-405
Persistent link: https://www.econbiz.de/10013455684