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Consumers' preferences for facts of green supply chain management

Kim, Bowon; Park, Kwangtae; Swink, Morgan - In: International journal of services and operations management 18 (2014) 1, pp. 74-98

Persistent link: https://www.econbiz.de/10010410912

Experiential value: a review and future research directions

Varshneya, Geetika; Das, Gopal; Khare, Arpita - In: Marketing Intelligence & Planning 35 (2017) 3, pp. 339-357

Purpose The purpose of this paper is to review the academic literature on the experiential value to appreciate the developments in the area in the last decade; propose a conceptual framework delineating the determinants and outcomes of experiential value and provide future research directions based on...

Persistent link: https://www.econbiz.de/10014947197

Consumer perspective on CSR literature review and future research agenda

Fatma, Mobin; Rahman, Zillur - In: Management Research Review 38 (2015) 2, pp. 195-216

Purpose The purpose of this study is to present a taxonomical classification of literature on consumer perspectives toward corporate social responsibility (CSR) along with a comprehensive bibliography and future research agenda. Design/methodology/approach A range of online database was searched...

Persistent link: https://www.econbiz.de/10014952775

Charting the intellectual structure of customer experience research

Kumar, Prashant; Hollebeek, Linda D.; Kar, Arpan Kumar; … - In: Marketing intelligence & planning 41 (2023) 1, pp. 31-47

Persistent link: https://www.econbiz.de/10013532105

Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda

Mohan, Mayoor; Casidy, Riza; Thaichon, Park; Nyadzayo, … - In: Industrial marketing management : the international … 105 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013494009

The application of neuromarketing tools in communication research : a comprehensive review of trends

Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756

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Micro-foundations in mergers and acquisitions research : exploring the case of emotions

Delgado, João Pedro; Gomes, Emanuel; Neves, Pedro - In: Advances in mergers and acquisitions 22 (2023), pp. 155-177

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A literature review on the impact of the COVID-19 pandemic on consumer behaviour : implications for consumer-centric logistics

Cai, Lanhui; Yuen, Kum Fai; Fang, Mingjie; Wang, Xueqin - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2682-2703

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Brand personality : current insights and future research directions

Calderón-Fajardo, Victor; Molinillo, Sebastian; … - In: Journal of business research : JBR 166 (2023), pp. 1-14

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Mapping the concept of online purchase experience : a review and bibliometric analysis

Anas, Mohammad; Khan, Mohammed Naved; Uddin, S. M. Fatah - In: International journal of quality and service sciences 15 (2023) 2, pp. 168-189

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