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Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations

Michel, Géraldine; Donthu, Naveen - In: Journal of business research : JBR 67 (2014) 12, pp. 2611-2619

Persistent link: https://www.econbiz.de/10010483031

From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"

Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455

Persistent link: https://www.econbiz.de/10011620574

Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands

Volpert, Johanna; Michel, Géraldine - In: Journal of business research : JBR 153 (2022), pp. 479-493

Persistent link: https://www.econbiz.de/10013534094

Salesperson-brand relationship : main dimensions and impact within the context of private brand retailing

Michel, Géraldine; Merk, Michaela; Eroglu, Sevgin - In: The journal of personal selling & sales management : JPSSM 35 (2015) 4, pp. 314-333

Persistent link: https://www.econbiz.de/10011416000

Customer segmentation based on store equity : what explains customer store preference?

Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561

Persistent link: https://www.econbiz.de/10011771417

The dark side of place attachment : why do customers avoid their treasured stores?

Eroglu, Sevgin; Michel, Géraldine - In: Journal of business research : JBR 85 (2018), pp. 258-270

Persistent link: https://www.econbiz.de/10011815520

The dark side of salesperson brand identification in the luxury sector : when brand orientation generates management issues and negative customer perception

Merk, Michaela; Michel, Géraldine - In: Journal of business research : JBR 102 (2019), pp. 339-352

Persistent link: https://www.econbiz.de/10012104025

Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands

Michel, Géraldine; Torelli, Carlos J.; Fleck, Nathalie; … - In: Journal of business research : JBR 142 (2022), pp. 301-316

Persistent link: https://www.econbiz.de/10013168291

Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?

Gil Saura, Irene; Ruiz-Molina, Maria-Eugenia; Marín, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1477-1496

Persistent link: https://www.econbiz.de/10014484097

Beyond traditional word‐of‐mouth : An expanded model of customer‐driven influence

Blazevic, Vera; Hammedi, Wafa; Garnefeld, Ina; Rust, … - In: Journal of Service Management 24 (2013) 3, pp. 294-313

Purpose – Business and academia alike have become aware of the crucial role of customer‐to‐customer interactions. Facilitated by the increasing customer connectedness through online media possibilities, companies need to understand how customers influence each other and how to manage these...

Persistent link: https://www.econbiz.de/10014894458