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How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine; Pelsmacker, Patrick de; Pecheux, Claude L. - In: Journal of business ethics : JOBE 124 (2014) 2, pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
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The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082
Persistent link: https://www.econbiz.de/10010461471
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Children's response to co-branded products : the facilitating role of fit
Charry, Karine; Demoulin, Nathalie T. M. - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
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To be real or not to be real? : the effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well-being and brand purchase intention
Claeys, Pauline; Charry, Karine; Tessitore, Tina - In: Psychology & marketing 41 (2024) 1, pp. 203-222
Persistent link: https://www.econbiz.de/10014467486