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From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives

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Exploring the role of the Amazon effect on customer expectations : an analysis of user-generated content in consumer electronics retailing

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IMC in digitally-empowering contexts : the emerging role of negotiated brands

Vollero, Agostino; Schultz, Don E.; Siano, Alfonso - In: International journal of advertising : the review of … 38 (2019) 3, pp. 428-449

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Lowering the pirate flag : a TPB study of the factors influencing the intention to pay for movie streaming services

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Cultural perspectives on advertising perceptions and brand trustworthiness

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Examining a theoretical model of eco-anxiety on consumers' intentions towards green products

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Consumer behavior in the Italian mobile telecommunication market

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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z

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Social media and consumer power : opportunities and challenges for digital marketing activities

Vollero, Agostino; Valentini, Chiara - In: Contemporary issues in digital marketing, (pp. 105-115). 2022

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