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Tourists' purchase intentions : impact of franchise brand awareness

Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827

Persistent link: https://www.econbiz.de/10010391814

From mission statement to airline branding

Lin, Yi Hsin; Ryan, Chris - In: Journal of air transport management 53 (2016), pp. 150-160

Persistent link: https://www.econbiz.de/10011546423

Innovative brand experience's influence on brand equity and brand satisfaction

Lin, Yi Hsin - In: Journal of business research : JBR 68 (2015) 11, pp. 2254-2259

Persistent link: https://www.econbiz.de/10011389317

Top purchase intention priorities of Vietnamese low cost carrier passengers : expectations and satisfaction

Moslehpour, Massoud; Wong, Wing Keung; Lin, Yi Hsin; … - In: Eurasian business review 8 (2018) 4, pp. 371-389

Persistent link: https://www.econbiz.de/10011924995

Investigating the effectiveness of repositioning strategies : the customers' perspective

Zhang, Chrystal; Lin, Yi Hsin; Newman, David G. - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1235-1250

Persistent link: https://www.econbiz.de/10011627492

Top Purchase Intention Priorities of Vietnamese Low Cost Carrier Passengers : Expectations and Satisfaction

Moslehpour, Massoud - 2020

This study investigates whether service quality, customer expectation, perceived value, and customer satisfaction have significantly positive impacts on purchase intention in the Vietnam's low cost carrier (LCC) industry. The mediating role of customer satisfaction is also examined. Some of our...

Persistent link: https://www.econbiz.de/10012840471

The effect of social mission on service quality and brand image

Lin, Yi Hsin; Lin, Feng-Jyh; Wang, Kuo-Hsiung - In: Journal of business research : JBR 132 (2021), pp. 744-752

Persistent link: https://www.econbiz.de/10012581658

A study on the consumer's intention to purchase a social enterprise's product

Lin, Yi Hsin; Lin, Feng-Jyh; Wang, Kuo-Hsiung; Tsai, … - In: European journal of international management : EJIM 16 (2021) 1, pp. 166-182

Persistent link: https://www.econbiz.de/10012610902

Are you hungry for play? : investigating the role of emotional attachment on continuance intention to use food delivery apps

Xuan Tai Mai; Thu Thi Trinh; Ryan, Chris - In: Journal of hospitality and tourism insights 7 (2024) 5, pp. 2968-2991

Persistent link: https://www.econbiz.de/10015163439

The Taiwanese love motel : an escape from leisure constraints?

Chang, Janet; Ryan, Chris; Tsai, Chen-tsang Simon; Wen, … - In: International journal of hospitality management 31 (2012) 1, pp. 169-179

Persistent link: https://www.econbiz.de/10009406141