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Analyzing the technology of acceptance model of Ghanaian crowdfunding stakeholders
Djimesah, Isaac Edem; Zhao, Hongjiang; Okine, Agnes Naa … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013332893
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Analyzing crowdfunding adoption from a technology acceptance perspective
Okine, Agnes Naa Dedei; Li, Yao; Djimesah, Isaac Edem; … - In: Technological forecasting & social change : an … 192 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014443692
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Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao; Song, Xuge; Zhou, Mi - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
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Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan; Yuan, Ruizhi; Huang, Bo; Liu, Martin J. - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
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When AI-based services fail : examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures
Huang, Bo; Philp, Matthew - In: The service industries journal 41 (2021) 13/14, pp. 877-899
Persistent link: https://www.econbiz.de/10012695297
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"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo; Juaneda, Carolane; Sénécal, Sylvain; … - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
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Beyond humans : consumer reluctance to adopt zoonotic artificial intelligence
Poirier, Sara-Maude; Huang, Bo; Suri, Anshu; Sénécal, … - In: Psychology & marketing 41 (2024) 2, pp. 292-307
Persistent link: https://www.econbiz.de/10014467493
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The impact of economy-wide sentiment on analysts’ research activities
Tang, Michael; Yao, Li - In: Journal of accounting, auditing & finance : JAAF 34 (2019) 3, pp. 385-410
Persistent link: https://www.econbiz.de/10012169987